I was recently introduced to sustainable and cruelty-free luxury brand Freedom of Animals by my dear friend Romy, a fellow vegan and the owner of Torsa on High St, Melbourne. We are both avid Stella McCartney fans and have often found it difficult to find stylish and cruelty-free accessories that fit in with our beliefs whilst at the same time being practical and looking great, sans the super high cost.
Seen on the arms and elbow crooks of Sarah Jessica Parker and Anne Hathaway, Freedom of Animals is an innovative and stylish step forward in the right direction. Not only is the process from concept to completion entirely cruelty-free, it is eco-friendly and sustainable as well.
I took my Melia Lia classic box bag out for a spin last weekend and got a load of compliments on it. Not only were people asking where I’d got it from, they were intrigued about the detail of it and how, after explaining to them that it was completely cruelty-free, that it felt as good, if not better, than their own leather bags.
The lining on the Freedom of Animals bags is made of organic cotton and recycled plastic bottles and instead of using toxic chemical dyes as most leather companies do, only natural recycled vegetable-based dyes are used on the polyurethane components of the bag. Even the zippers are recycled metals on organic twill tape!
Freedom of Animals has gone to extensive lengths to ensure their accessories comprise only the highest quality materials and this is evident when handling the Melia Lia bag. It is simple and sophisticated luxury at a much more attainable price tag than your Stella McCartney and Jil Sander (vegan range). My Melia Lia has a RRP of $360.
It is nothing short of heaven being able to go onto the Freedom of Animals website and shop carelessly and without second thought, knowing that everything available for purchase is completely cruelty-free, eco-friendly and sustainable.
To view the incredible Freedom of Animals range, head to www.freedomofanimals.com. They also have a new range dropping in July with sneak peaks regularly popping up on their Instagram page – Freedom of Animals.