Mascara: My Top Five

The perfect mascara can be something of a Holy Grail for any decent makeup bag. Everyone has different expectations when it comes to what their mascara should do. I naturally have quite long lashes so I like to enhance them with a nice curl, extra volume and make them really dark – the whole shebang. However, if you’re a conscious consumer like me, finding a good quality cruelty-free and vegan mascara that covers these prerequisites can be tough. Most of the non-vegan mascaras use beeswax as a base or contain other animal-derived ingredients such as lanolin or carmine (gross). Further, they’re often loaded with incredibly harsh chemicals that your virtually sticking straight in your eye. It can be a frustrating process finding a mascara without these ingredients, but there are many great options on the market (and i’ve only named five).

In my opinion, beauty shouldn’t come at the expense or suffering of another living being. Even if you aren’t a vegan, who could possibly want to support a brand that uses rabbits, mice, rats, dogs, cats, guinea pigs (the list goes on) as lab experiments? Not me. It is not fair or justifiable to cause suffering unnecessarily.

By law, China requires that all products sold on their market be tested on animals (backward….very backward). So, a good way to know if a company tests their products on animals is finding out whether they directly sell to China. If the answer is yes, then the company is not cruelty-free (i’m looking at you MAC, L’Oreal, Estee Lauder and the rest of you). Companies will often state something along the lines of “Blabla does not test their products on animals unless required by law”. Translation – they test their products on animals because they sell in China.

Even if you aren’t interested in buying a vegan product, please try to make a conscious decision and choose one that is not tested on animals. Do your research on your favourite brands and find out whether they are a certified cruelty-free company. Don’t necessarily believe what a salesperson tells you because most of the time they will tell you what you want to hear to ensure a sale. And always remember – compassionate consumers have a powerful voice.

Too Faced – Better than Sex

The Holy Grail of mascaras. Too Faced Better than Sex is the only vegan mascara that Too Faced offers and I personally think it is the bomb-diggity. It gives va-va-voom lashes and doesn’t flake, smudge or make you look like you’ve been in a bar fight eight hours after application. I always get asked if i’m wearing false lashes when I have a couple of coats of this baby on. Do yourself a favour and get one of these little beauties.Better-than-sex-Too-faced

$31.95 – Available at Kit Cosmetics or Myer –

Tarte Cosmetics – Lights, Camera, Lashes 4-in-1

One of my favourites but hard to get in Australia. I have picked this one up on Ebay before for about $25 and it is definitely worth it. The colour is as black as the ace of spades and it coats your lashes beautifully without clumps and gives them superb volume. It is also free from parabens, sulphates, phthalates, synthetic fragrances and synthetic dyes. I probably shouldn’t be including this one as it is hard to get in Australia, but I love it so thought it was worth a mention.

Try or alternatively there is a stockist in Woollahra, NSW called The Blonde Room.

Arbonne – It’s A Long Story Mascara

I have been a big fan of Arbonne products for many years. Not only are their products all botanically based, they are 100% vegan, cruelty-free and formulated without gluten, mineral oil and other harmful toxic chemicals. This mascara gives great lash-by-lash definition and is a fantastic everyday mascara. I always have one of these floating around in my cupboard. It is slightly on the pricier side, but you get what you pay for and you’re getting a quality product when you buy an Arbonne product.Arbonne-Mascara

$46 – Available at Arbonne –

Adorn Cosmetics – Mineral & Organic Mascara

Adorn is an Australian made and owned, non-toxic, cruelty-free, vegan, organic and mineral cosmetic company owned by Briony Kennedy, a former model and make-up artist. I LOVE this brand so much. Everything they do is wonderful. I am a massive fan of their Mineral and Organic Mascara as it is great for my somewhat sensitive eyes. You can easily build a number of coats but it looks fantastic with just one too. A brilliant product.natural-makeup-adorn-cosmetics-mascara

$45 – Available at Adorn Cosmetics –

Lush – Eyes Right Mascara

Most people know that i’m a big fan of Lush’s handmade products. This mascara was an impulse purchase on my recent visit to Lush and I must admit I was rather sceptical about how well it would work. It is great for sensitive eyes and those who are after more of a natural look. It doesn’t smudge, flake or clump and it separates the lashes incredibly well. One coat gives a black everyday look, but it is easily build-able for more intense lashes. The Eyes Right mascara t is formulated with natural ingredients, including wheatgrass (wow), safe synthetics and the bottle is 100% recyclable, so it won’t end up in landfill like most other empty mascara tubes. My only con for this product is the brush can be a little fiddly.6036-Eyes-Right

$19.95 – Available at Lush Cosmetics –



  • Samantha says:

    Hi Anna,

    Great post. I’ve used Better than Sex and its amazing. Can you please share your experience on (if you have) Elizabeth Mott’s It’s So BIG Volumizing Mascara? It is certified by Beauty without Bunnies.

    Would love to hear your thoughts.


    • Anna says:

      Hi Samantha!

      How are you? Yes, Better than Sex is amazing – love it!

      I haven’t tried the It’s So BIG Mascara, but i’ll be sure to check it out. Thanks so much for the tip!

  • Laurie says:

    I thought Tarte cosmetics sold their products in China, and is therefore no longer cruelty free. I have had a terrible time finding a mascara for my thinning lashes! Used to love Tarte until I found out about China. 🙁

    • Anna says:

      Hi Laurie!

      Tarte don’t sell in China but they sold out to a company called Kose a few years ago which do conduct animal testing. Tarte remains a cruelty-free company, however it’s completely up to you whether you want to continue to support them knowing who now owns them. Have you tried Arbonne mascara?

  • Awesome list Anna! That first one has caught my… eye? 🙂 I’d definitely have to add to it my current mascara from B Kind cosmetics in Perth. Love it. We’re so spoilt these days with so many conscious products available to us, aren’t we? x

    • admin says:

      Hello Miss Claire!

      How are you? haha, nice play on words. Too faced is fantastic and is a great cruelty-free brand. And thankfully, their vegan one is the best of all of their mascaras.

      I am so grateful for the constantly evolving world we live in and how, as you said, we are so spoiled for choice nowadays when it comes to conscious products. I always try and support the smaller brands (like Adorn) and the ones who are standing for change in terms of animal testing etc. I will have to check out B Kind cosmetics. Thanks for the tip!

      We will have to catch up sometime! I’m back in Melbourne soon. And congratulations for all your success with This is Lifeblood. It’s amazing!

      • B Kind are amazing! They’re on a mission to provide an entire range of organic, cruelty-free cosmetics and their store is DIVINE. You should definitely suss them out.

        And I’m well, thank you! Loving following your adventures too honey, super inspiring. Would love a catch up sometime – I’m still in Perth for now, so if you ever find yourself over this side of the country let me know! x

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