The perfect mascara can be something of a Holy Grail for any decent makeup bag. Everyone has different expectations when it comes to what their mascara should do. I naturally have quite long lashes so I like to enhance them with a nice curl, extra volume and make them really dark – the whole shebang. However, if you’re a conscious consumer like me, finding a good quality cruelty-free and vegan mascara that covers these prerequisites can be tough. Most of the non-vegan mascaras use beeswax as a base or contain other animal-derived ingredients such as lanolin or carmine (gross). Further, they’re often loaded with incredibly harsh chemicals that your virtually sticking straight in your eye. It can be a frustrating process finding a mascara without these ingredients, but there are many great options on the market (and i’ve only named five).
In my opinion, beauty shouldn’t come at the expense or suffering of another living being. Even if you aren’t a vegan, who could possibly want to support a brand that uses rabbits, mice, rats, dogs, cats, guinea pigs (the list goes on) as lab experiments? Not me. It is not fair or justifiable to cause suffering unnecessarily.
By law, China requires that all products sold on their market be tested on animals (backward….very backward). So, a good way to know if a company tests their products on animals is finding out whether they directly sell to China. If the answer is yes, then the company is not cruelty-free (i’m looking at you MAC, L’Oreal, Estee Lauder and the rest of you). Companies will often state something along the lines of “Blabla does not test their products on animals unless required by law”. Translation – they test their products on animals because they sell in China.
Even if you aren’t interested in buying a vegan product, please try to make a conscious decision and choose one that is not tested on animals. Do your research on your favourite brands and find out whether they are a certified cruelty-free company. Don’t necessarily believe what a salesperson tells you because most of the time they will tell you what you want to hear to ensure a sale. And always remember – compassionate consumers have a powerful voice.
Too Faced – Better than Sex
The Holy Grail of mascaras. Too Faced Better than Sex is the only vegan mascara that Too Faced offers and I personally think it is the bomb-diggity. It gives va-va-voom lashes and doesn’t flake, smudge or make you look like you’ve been in a bar fight eight hours after application. I always get asked if i’m wearing false lashes when I have a couple of coats of this baby on. Do yourself a favour and get one of these little beauties.
Tarte Cosmetics – Lights, Camera, Lashes 4-in-1
One of my favourites but hard to get in Australia. I have picked this one up on Ebay before for about $25 and it is definitely worth it. The colour is as black as the ace of spades and it coats your lashes beautifully without clumps and gives them superb volume. It is also free from parabens, sulphates, phthalates, synthetic fragrances and synthetic dyes. I probably shouldn’t be including this one as it is hard to get in Australia, but I love it so thought it was worth a mention.
Try ebay.com or alternatively there is a stockist in Woollahra, NSW called The Blonde Room.
Arbonne – It’s A Long Story Mascara
I have been a big fan of Arbonne products for many years. Not only are their products all botanically based, they are 100% vegan, cruelty-free and formulated without gluten, mineral oil and other harmful toxic chemicals. This mascara gives great lash-by-lash definition and is a fantastic everyday mascara. I always have one of these floating around in my cupboard. It is slightly on the pricier side, but you get what you pay for and you’re getting a quality product when you buy an Arbonne product.
Adorn Cosmetics – Mineral & Organic Mascara
Adorn is an Australian made and owned, non-toxic, cruelty-free, vegan, organic and mineral cosmetic company owned by Briony Kennedy, a former model and make-up artist. I LOVE this brand so much. Everything they do is wonderful. I am a massive fan of their Mineral and Organic Mascara as it is great for my somewhat sensitive eyes. You can easily build a number of coats but it looks fantastic with just one too. A brilliant product.
Lush – Eyes Right Mascara
Most people know that i’m a big fan of Lush’s handmade products. This mascara was an impulse purchase on my recent visit to Lush and I must admit I was rather sceptical about how well it would work. It is great for sensitive eyes and those who are after more of a natural look. It doesn’t smudge, flake or clump and it separates the lashes incredibly well. One coat gives a black everyday look, but it is easily build-able for more intense lashes. The Eyes Right mascara t is formulated with natural ingredients, including wheatgrass (wow), safe synthetics and the bottle is 100% recyclable, so it won’t end up in landfill like most other empty mascara tubes. My only con for this product is the brush can be a little fiddly.