Neena: The Cruelty-Free Hub

Hi team, it has been a while. As some of you will know, Earth by Anna got hacked in June and it has taken a while to get everything working efficiently again, so I apologise for the lack of love. I really do. That saying, I have some exciting (now semi-old) news – everyone’s favourite cruelty-free and vegan beauty store, Neena, has expanded!

Neena has been my go-to hub for quality and cruelty-free skincare, makeup, hair products and gifts for the last year. It has also been the store where I send my husband when he owes me. Big time. And now, they are stocking the most premium, cruelty-free, lust-worthy accessories labels and I am absolutely wrapped.

For the first time in Australia, luxe vegan leather brands Melie Bianco, Angela Roi and Urban Expressions are available to conscious and fashionable shoppers via Neena. To date, these premium brands have been difficult to purchase from overseas, either not being posted to Australia or with shipping costs at an exorbitant price. Personally, I have often lusted after pieces from their collections and have always tried to buy them when I have been in the States, however to know that I (my husband) can now purchase them online, from the comforts of my (his) living room, while supporting a Melbourne business and have it delivered to my (his) door within a couple of days is absolutely fantastic.

At the same time, Neena is also stocking luxe Melbourne accessories brand Time IV Change, who create beautiful watches and travel accessories with a percentage of every sale going to a whole host of different charities. Time IV Change already have a cult following and produce quality products with groundbreaking materials such as vegan eco suede and Piñatex, which you can read more about here.

Neena is swiftly becoming a one-stop-shop for all things cruelty-free and vegan friendly in Australia. Knowing that you can go online to the one store and not second question whether any of the products you are purchasing are harmful to animals is an absolute treat. 

If you are in the market for a stylish, cruelty-free handbag or accessory (or makeup, skincare, hair products, whatever), then jump on over to and check out the brand spanking new range of vegan leather goods.

Happy *cruelty-free* shopping!

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