The Organic Beauty Queen: Irene Falcone of Nourished Life

Most of you, if not all of you, i’m sure have stumbled across Nourished Life in your time (if you haven’t, where the flip have you been?). Nourished life is the mecca for toxin-free beauty, organic skincare products and the baby of superwoman Irene Falcone.

A reformed mainstream beauty addict, Irene started her blog ‘Living Toxin Free in the City’ back in 2009 when she realised that almost every single product in her home was loaded with toxins and chemicals. Although the packaging was beautiful and it all looked fabulous on her shelf, most of the products she was using were loaded with parabens and petrochemicals. After completely overhauling her cabinets and ditching the nasties for good, Irene started researching the safest, most effective and beautiful products on the market and made the switch. Within weeks, she started to look and feel better and noticed a huge improvement in her energy levels and skin.

Irene continued to share her discoveries on Living Toxin Free in the City about what ingredients and products to avoid as well as what natural and organic products you should be replacing the baddies with. From there, her blog grew into a thriving business, Nourished Life, where people could buy natural, organic, cruelty-free and affordable products all online in the one place.

I had the absolute pleasure of chatting with Irene, the organic beauty queen, about the nastiest ingredients found in your everyday products, how you can detox your home and skincare routines and what products are in her make-up bag.

In your own words, who are you and what do you do?

I’m a mum of four, wife to a gorgeous policeman, coffee lover, natural beauty expert, makeup addict and since 2009, I’ve dedicated my life to bringing Australian women the best, truly natural beauty and lifestyle products through my online store, Nourished Life.

What were you doing before you started Nourished Life?

I’ve worked in media buying and advertising my entire life. Before Nourished Life I was working in my dream marketing job in the movie industry (one I’d worked my entire career to get) which I gave up so I could focus on helping as many women as possible overhaul their homes, all their beauty products and children’s products and make buying toxin-free products super easy and fun.

What does your skincare routine look like on a daily basis?

My routine changes all the time as I’m always testing out new products. But at the moment, I cleanse my face with the Black Chicken Remedies oil cleanser- it’s the best cleanser I’ve ever used! Then I follow that with the Dr. Alkaitis toner and treatment oil. I do the same thing at night and apply my 100% Pure Coffee Bean Eye Cream. Black Chicken Remedies

What are some of the nastiest ingredients found in most products today and why should we avoid them?

The list is endless but there are three of the most common and harmful:

Methyl, Propyl, Butyl and Ethyl parabens – These are nasty preservatives to extend the shelf life of beauty products for years and years. Who wants a face cream that’s been sitting around for 5 years anyway? Parabens have been notorious for causing skin irritations and potentially triggering hormone imbalances.

Sodium Lauryl Sulfate or Sodium Laureth Sulfate – This is a super strength detergent (used to clean car engines!), and can be found is loads of beauty products such as shampoos, toothpastes, body washes & facial cleansers. SLS’s have been linked to severe eye and skin irritations.

Synthetic fragrances – Mainstream beauty products like body lotions and hair care containing “fragrance” could actually be containing a cocktail of chemicals responsible for headaches, dizziness, rashes and even respiratory problems.

What trends is skincare seeing at the moment?

Within the natural skincare market, there is a huge trend in using pure oils like rosehip, jojoba and argan oil to cleanse, restore and nourish the skin. People are realising that you don’t need to use products with a long list of fancy ingredients to get amazing results; sometimes less is really more when it comes to skincare.

I’ve also seen a trend towards using a lot of traditional superfoods like acai, spirulina and charcoal, which are almost being ‘rediscovered’ and used to create incredible new products.

Nourished life isn’t just all about skincare and makeup. What other advice would you give to people wanting to live a toxin-free lifestyle?

It’s also important to ensure that your home is toxin free as it is where you spend the most time. You can do this by doing things like:

Using eco-friendly and natural cleaning products
Using linen made from organic cotton or bamboo
Use BPA-free food storage products
Use a shower filter
Not using artificial fragrances like room fresheners

But these are just the tip of the iceberg, you can find many other easy, inexpensive to detox your home on Nourished Life!

What’s in your make-up bag?

I can’t live without my Lavera 8 in 1 CC cream! It gives the perfect light coverage and extra moisture. I also use the Eco Minerals powder foundation (it is seriously the best foundation I’ve ever used!), 100% Pure black tea mascara and my Luk Beautifood lip nourish for a little lip colour or my Lavera natural lipstick if I’m going out.100% Pure Black tea mascara

At the moment, what is your favourite product from Nourished Life?

I’m obsessed with the new nail polishes from Pacifica! They are one of the only 7 free nail polishes on the market and come in the most beautiful colours! They also last for ages without chipping.

For someone wanting to overhaul their current beauty regime, what advice would you give them?

My number one tip would be to not get overwhelmed by how many products you need to switch. As something runs out, simply replace it with a natural alternative. My second tip is to always read the label closely. Whenever you are buying beauty products always look for the words 100% Natural, Certified Natural, Made with Organic Ingredients or Certified Organic. The industry is still quite unregulated and companies often talk about their products being soft, gentle or even eco-friendly or natural, which can be very misleading for consumers.

Is the demand for cruelty-free and vegan products on the rise?

Yes definitely. People are becoming increasingly aware of unnecessary and cruel practices in the cosmetic industry and are questioning why we even need it if the ingredients in these products are safe in the first place.

If you could put a torch to one beauty product and never see it again, what would it be?

I have too many!

Beauty starts on the inside, what do you do to ensure you are always looking and feeling your best?

A healthy, balanced diet packed with superfoods and good bacteria. That, combined with lots of time spent outdoors with my family and a big smile, equals beautiful skin and a happy life.

Five quickies…..

My can’t live without skincare product is…

Dr. Alkaitis Treatment oil Dr Alkaitis treatment oilNB: Dr. Alkaitis products are all raw, vegan and cruelty-free. An absolutely amazing line.

On Sundays you’ll find me…

Working usually but sometimes at the beach or the park with my family

I believe beautiful is…

Beauty shines through when you are truly happy

My favourite food would have to be…

Chili

If I could be anywhere in the world right now i’d be…

On a beach in Italy!

I finished this piece and was left scrolling through the pages of Nourished Life wanting e-v-e-r-y-t-h-i-n-g (vegan, of course). Irene is an inspiration and a goddess advocate and ambassador for toxin-free living. Just look at her. If everyone took a leaf out of her book, we would be a much healthier community.

Check out the amazing Nourished Life page and their monstrous range of fantastic products here.

You can also join the Nourished Life community via these channels:

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